Check out the consumer base on Pinterest and something factor is for certain. It is a social networking populated predominantly by women. Actually:
83% from the users on Pinterest are Women
An astounding statistic especially when comparing it with Facebook’s 57% and Twitter’s 42% women’s population. Pinterest is in no way a unique women’s network, however it has largely been adopted as a result which is certainly echoed within the content and issues shared on the website. This is often seen through typically the most popular posts covering from cooking recipes to fashion, beauty, crafts and women’s interests.
Pinterest is about creating and discussing “pins” or images in your virtual “pin board”. It’s crafted out a distinct segment by itself like a “visual social networking” and clearly sets itself in addition to the industry leaders Facebook & Twitter having a dedicated users list of 70 million worldwide.
Social systems that concentrate on image content like Pinterest and Instagram may have a smaller sized transmission from the market, however they present something exciting and new that Facebook & Twitter lack. Actually while Pinterest & Instagram were enjoying significant development in their global active users between 2012 and 2013, Facebook was losing them.
Why Pinterest is sensible for companies
In case your target audience includes women, Pinterest is really a social networking you cannot ignore. Further, if you are targeting women with children, it’s believed that around 50% of Pinterest users are women with children. It has additionally been discovered that Pinterest people are more inclined to be from the greater earnings bracket than other social systems.
That stated, there are many some other reasons why Pinterest is sensible in your online marketing strategy, and here’s why:
1.Users on Pinterest wish to interact with brands – Almost two times as numerous users on Pinterest make use of the site for connecting with retailers and types they recognize than Facebook.
2.May help improve your search engine rankings – There is no hard details to state that Pinterest usage contributes towards your site rankings in the search engines. However there’s lots of evidence suggesting Google rewards websites that receive social networking affirmations, including Pins.
3. 70% of users on Pinterest utilize it to obtain inspiration for which to purchase – Based on a study by Converto from 40 top online stores, Pinterest symbolized 17.4% of the overall revenue from social networking this year.
Consumers trust information from Pinterest greater than Facebook/Twitter – Research by Socialmouths discovered that women trust information available on Pinterest greater than Twitter and facebook.
Pinterest: 81% Twitter: 73% Facebook: 67%
Who’s using Pinterest well?
It’s still in the morning for Pinterest marketing. Most of the brands which use the website only have done this previously 1-24 months. For companies which use it right, Pinterest could be a huge internet marketing chance. A few of the brands which have cheated the image discussing site include:
1.Etsy – Using more than 478,000 supporters the hand crafted marketplace has the capacity to visually promote their sellers products, get more traffic for their e-commerce site and drive sales for their listings. Etsy’s Pinterest strategy is not nearly selling, with the great majority of the pins featuring quality tutorials, DIY projects and much more.
2.Country living – Country living magazine make optimum use of Pinterest’s abilities. Their boards feature branded covers, rather from the default (random image from that collection), creating an attractive choice of boards featuring over 10,000 pins!
3.Wedding Republic – After presenting their Pinterest online marketing strategy Wedding Republic saw a 70% rise in visitors to the website.
It’s not only women’s interest brands. There are many other brands which have leaped around the bang-wagon too, including The new sony, Mashable and Expedia.
Start utilizing the strength of Pinterest
Whether you possess an extensive product catalog or otherwise, Pinterest may be used to engage fans, drive traffic towards your website & increase brand recognition.
1.Be Visual – Pinterest is much like a never-ending stream of subtle product recommendations. The greater visually appealing you are, the much more likely they’ll be observed and re-pinned.
2.Be Personal – Like other social systems, Pinterest is a perfect setting to construct trust and closer relationships having a brand’s customers. Consider showing faces behind the company. Publish behind the curtain images that shows your personality.
3.Be considered a curator – Simply promoting your personal products and brand will quickly turn your supporters off. Be entertaining and supply value by re-pinning the countless pins over the site, not only your personal.. You might soon end up being asked to “pin” with other users boards, providing you with use of their follower-base and eventually growing your achieve.
4.Let the creativity flow – Pinterest is an extremely different platform than Facebook. It possesses a new group of creative possibilities that you should improve your brand awareness and website sales. One particualr terrific use originates from an unpredicted source, Roto Rooter. The American Plumber managed to produce a captivating Pinterest page by asking their fans to publish images of their mascot within their: “Where on the planet is Mr Rooter?” board.
5.Consider running creative competitions encouraging fans to pin your product or service or images associated with your company. Consider creating individual boards around different topics.
Have you ever attempted using Pinterest in your web marketing strategy? What were the outcomes? Would you visit a future in Pinterest in your own online marketing strategy?
